#WeAre26. On Wednesday, May 17, 2023 at 7:30 PM in Los Angeles, United States, the launch of this hashtag brings the official FIFA World Cup 2026™ brand to life. With a lot of dynamism.
Millions, millions and millions of fans. The sixteen host cities in the United States, Canada and Mexico. And all the other enthusiastic faces associated with the 2026 World Cup. The many, many football fans in the upcoming host countries and beyond are preparing for the smashing launch of the 23rd edition of the A-brand called: World Cup football.
Launch hashtag #WeAre26
That happens with the official kick-off of the hashtag #WeAre26, FIFA explains. With this, the world also formally starts the countdown to the start of the World Cup football schedule. The World Cup in North America starts on Sunday, May 31, 2026. And it culminates in the World Cup final on Sunday, July 19, 2026. With Argentina as the defending champion.
The world football association is once again bombing the 2026 World Cup into an official brand. With a huge, global target group. Centrally involved are the sixteen host cities in the United States (Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York/New Jersey, Philadelphia, San Francisco Bay Area, Seattle), Canada (Vancouver, Toronto), and Mexico (Guadalajara, Mexico City, Monterrey). From May 17, these World Cup host cities are preparing for a long series of beautiful festivities and marking campaigns.
Official: FIFA World Cup 2026™
FIFA’s goal is to unite all fans in North America, and ultimately those around the world. The next World Cup will be the biggest sporting event ever. And the grand launch of hashtag #WeAre26 in Los Angeles clearly demonstrates that. This event is accompanied by a large live show with multiple performances and the presence of passionate celebrities.
Furthermore, the first personal FIFA World Cup stories will officially be told to a large audience by some of the truest fans. The world football association, the host cities and the commercial partners also kick off the many events that will take place in the host cities. Also, the logo comes to life. The show can be followed via live stream on the FIFA+ channel.
Schedule of the 2026 World Cup
FIFA World Cup 2026™ kicks off as early as 2023 with qualifiers across multiple of the FIFA continents. A record number of 48 teams will participate in the final tournament. The number of matches is also greater than ever: 104 games at the World Cup in 2026 in total. The final tournament starts with the group stage consisting of twelve poules of four teams. This is followed by the knockouts, starting with the round of 32. Further halvings of the field of participants go through the eighth finals, quarter finals and semifinals. Via the hashtag #WeAre26 you will be able to keep track of everything up to and including the final of the World Cup football: on July 19, 2026.